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Study B.A. Advertising & Brand Design in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands and products while communicating in a targeted way.
Study B.A. Advertising & Brand Design in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands and products while communicating in a targeted way.
The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.
Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.
The excellent facilities at the Berlin School of Design and Communication allow you to perfect both your academic and design profile. In studios, film and photo studios, an in-house market research lab and numerous other work spaces, you can test and implement your big ideas for brands and advertising campaigns.
As a creative communication expert, you are just as much in demand in companies and organisations as in media and advertising agencies.
Career profiles:
In addition, the internationally-recognised Bachelor of Arts degree gives you access to numerous postgraduate and Master's programmes.
"What I love about the university: We have people from all over the world in our class. We have a flexible schedule, so we have a lot of free time for internships or other projects aside from university. Our teachers treat us students as equals. On top of that, the university supports our ideas: We have access to photo studios, professional equipment and highly-qualified staff that is ready to help. Also, we have a great location at Moritzplatz.
What I love about my Advertising Programme: I, as a foreigner, can learn everything in English and meet people from around the globe. It is a fun mix of marketing, creative work, writing and design. It is very multidimensional and covers a lot of different fields of the media world.
About me: I come from Poland but have lived in Berlin for many years. I wanted to study at BSDC because I loved the atmosphere and the people. I visited the school during open door days and talked with teachers and students. I wanted to study in an international, creative environment. I wanted to explore many faces of the media world. I also won the internship which I will be forever grateful for. I am happy that the Berlin School of Desing and Communication believed in me and my potential!"
Interest in intensive entertainment is there, but consumption of the media format book is rather restrained - the generation streaming.
This is not an easy target group to deal with in the first year of the Advertising (B.A.) course. The task is to develop a brand design for a media brand that communicates visually with the intended target group primarily through the design of book covers. Logos and layout will be designed, the results are summarized in the Brand Design Manual.
The English-language Advertising (B.A.) course of study combines in a unique way the competence advertising in the areas of communication strategy and design. In its contemporary orientation, it deals with the current demands on advertising strategies and design and enables students to start their career in an international context.
Our student took part in the prestigious design competition and secured her spot in the final.
For her competing project, Daniela designed an anti-harassment device called "XO", which is intended for self-help in situations of harassment in public spaces.
Study programme brochure and more ...
Foundations of Design I: Design Principles
5Foundations of Design II: Typography I, Photography I, Interactive Design I
5Foundations of Design III: Typography II, Photography II, Interactive Design II
5Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
5Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
5Communication Sciences: Communication Models + Research
5Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
5Media + Account Planning: Channel Planning, Budgeting + Art Buying
5Marketing I: Business Models, Marketing Management
5Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
5Elective I
5Media Sciences: Media Models + Research
5Marketing II: Nonprofit + Social Marketing
5Advertising + Society: Intercultural Communication, Cultural Studies
5Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
5Brand Design: Corporate Design, Logo Design, Packaging Design
5Project/Campaign/Pitch I: Client Project or Creative Award Competition
5Market Research I: Quantitative + Qualitative Methods, Survey Design
5Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
5Brand Strategies: Brand Positioning + Brand Innovation
5Elective II
5Advertising Film: Production Scheduling, Production, Post Production
5Project/Campaign/Pitch II: Client Project or Creative Award Competition
5Lab Project
5Internship/Semester abroad
25Free Project
5Writing for Advertising II: Text for Commercials, Crossmedia + Transmedia
5Design Lab: Design Trends, Free Design Project
5Elective III
5Market Research II: Empirical Research
5Brand Spaces: Narrative Environments, Exhibition Design
5Advertising Futures: Weak Signals + Trends, Trend Analysis
5Portfolio: Visual Branding, Portfolio Creation
5Application + Career: Preparation + Coaching
5Entrepreneurship + Media Law: Business Strategies, Copyright
5Writing Workshop/Preparation Thesis
5Bachelor's Thesis
10Admission requirements vary according to the educational background and citizenship of all applicants. Our admission requirements are in accordance with German legal stipulations.
The basic requirements are:
Find out if you are eligible
Submit your application directly through our online platform to see if you qualify for our Bachelor's programmes. Our admissions experts will review your documents and directly inform you of your eligibility, or if further education is required. Apply now!
Important: Applicants with foreign degrees who can access a state-accredited university in their home country (or country of their studies), and meet the SRH subject and GPA requirements, are typically eligible to start our Bachelor's programmes directly. Our team will meticulously evaluate your application and provide feedback on your eligibility.
*Your portfolio should show us that you enjoy designing and have an extraordinary creative personality. You can present your ideas, concepts, design work, previous projects, etc. - there are no limits to your creativity!
This is what the admission interview is about:
We would like to get to know you better and learn more about your creativity, your motivation and your vision of the future. You also have the opportunity to ask more detailed questions about the programme and the university. If you are unable to come to Berlin, we will gladly offer you an appointment online.
Here you can find the English requirements that you should bring along:
As a state-recognised, private university, SRH Berlin is financed by tuition fees. These revenues go towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.
Tuition fees (per month or semester)
Enrolment fee (once)
The monthly/semester tuition fees remain the same for the entire duration of the study programme. More information about our fees.
You can finance your advertising studies through BAföG, student loans, education funds and scholarships. The possibilities vary according to nationality. You can find more information under "Financing your studies". Our Student Advisory Service will be happy to answer any questions you may have.
Please find the Application and Late Arrival deadlines here.
We look forward to getting to know you. This is our application process: