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Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.
The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.
The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Choose from the following career paths:
Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
Study programme brochure and more ...
Software
6Accounting
6Digital Business I
6Financial Mathematics
6Language and Culture
6Marketing
6Finance
6Supply Chain Management
6Applied Mathematics
6Language and Culture
6Business Simulation and Entrepreneurship
6Business Law
6Microeconomics
6Statistics
6Scientific Writing and Research Methods
6Cost Accounting
6Digital Marketing module I
6Digital Marketing module II
6Human Resources and Organisation
6Digital Marketing module III
6Please note: The exact module names for the digital marketing modules will follow shortly
Digital Marketing module IV
6Digital Marketing module V
6Digital Marketing module VI
6Internship
12Please note: The exact module names for the digital marketing modules will follow shortly
International Experience Semester: Internship or Study Abroad
30Internship
12Bachelor's Thesis
18Software
6Accounting
6Digital Business I
6Financial Mathematics
6Language and Culture
6Marketing
6Finance
6Supply Chain Management
6Applied Mathematics
6Language and Culture
6Business Simulation and Entrepreneurship
6Business Law
6Microeconomics
6Statistics
6Scientific Writing and Research Methods
6Cost Accounting
6Digital Marketing module I
6Digital Marketing module II
6Human Resources and Organisation
6Digital Marketing module III
6Please note: The exact module names for the digital marketing modules will follow shortly
Digital Marketing module IV
6Digital Marketing module V
6Digital Marketing module VI
6Internship
12Please note: The exact module names for the digital marketing modules will follow shortly
Internship
12Bachelor's Thesis
18To submit your application, please provide us with the following:
Find out if you are eligible
Submit your application directly through our online platform to see if you qualify for our Bachelor's programmes. Our admissions experts will review your documents and directly inform you of your eligibility, or if further education is required. Apply now!
Important: Applicants with foreign degrees who can access a state-accredited university in their home country (or country of their studies), and meet the SRH subject and GPA requirements, are typically eligible to start our Bachelor's programmes directly. Our team will meticulously evaluate your application and provide feedback on your eligibility.
Please find our English language requirements here:
Tuition fees
Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)
Citizenship | Non-EU/EEA
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.
Funding
Information on financing options & scholarships can be found here.
Please find the Application and Late Arrival deadlines here.
We are happy to welcome you to our university. This is our application process: