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For you, design is not just about aesthetics. It has the potential to change the world for the better. You have a BA degree in creative disciplines and want to help create the future. Welcome to our Strategic Design Master's programme.
For you, design is not just about aesthetics. It has the potential to change the world for the better. You have a BA degree in creative disciplines and want to help create the future. Welcome to our Strategic Design Master's programme.
You develop your strategic thinking skills at the interface between innovation management, brand strategy and the management of creative processes. You will not only learn to understand social and technological innovation, but also to think about it holistically and shape it for the future.
To this end you will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking.
You learn user-centred research, focused synthesis and systematic idea development. You will deal with creativity techniques, business models, sustainability and intercultural communication.
Soft skills such as presentation skills and the development of your personal leadership style are specifically promoted through specially designed teaching units. The teaching of methods of scientific work creates the basis for writing a Master's thesis in the fourth semester of the programme.
More than ever before, companies, institutions and startups alike are realising that brand management and shaping a strategic brand identity are key to gaining and maintaining a competitive advantage. The demand for specialists in design and brand management, as well as, creative direction is accordingly high. Service design and experience design are also popular occupations for strategic designers and alumni of our programme.
Another professional field constantly growing in popularity for strategic designers is innovation management. Driving innovation in enterprises, institutions and startups is increasingly being led and moderated by strategically-trained designers, as they can connect creative and strategic processes. Strategic designers can be found in many strategy departments of large companies.
With an internationally recognised Master of Arts (M.A.) degree and the diploma supplement, the programme meets the EU requirements of the Socrates/ECTS programme.
Study programme brochure and more ...
Exploring Real-World Strategic Design: Networking and Professional Development Through Guided Industry Tours in Berlin.
How do you motivate Coca-Cola customers to recycle packaging?
The M.A. Strategic Design students conduct a workshop for Migrantas e.V. to find concepts for the communication of the initiative's projects and pictograms.
Strategic Design Introduction | Strategic Design Mindset, Methodology and Tools, Innovation Strategies, Design Thinking, Project Management and Agile/Lean Principles
5Strategic Design Research | Human Centered/Qualitative Research, Participatory Design Strategies and Ethnography, Systems Thinking, Data Driven/Quantitative Research
5Strategic Design Synthesis | Analysis and Synthesis Frameworks, Data Analytics, Strategic Information Design and Graphic Recording
5Content Management | Documentation and Writing Skills, Methodology Toolbox, Individual Mentoring and Peer Evaluation
5Theory I | Brand and Personality I, Sustainability I, Trends and Future Technologies, Media Ethics I
5Strategic Design Profession and Best Practice I | Intercultural Communication, Alumni and Expert Talks, Guided Excursions to Strategic Design-Related Exhibition/Events
5Strategic Design Creation | Creation Tools and Methods, Brand Identity, Critical and Speculative Design, Future Studies
5Strategic Design Realisation | Analogue and Digital Design Development Tools, Digital Prototyping, Design Prototyping, Design Testing
5Strategic Design Implementation | Change Management, Transformation Design, Implementation Strategies, Storytelling and Presentation Skills
5Publication | Publication Skills, Individual Mentoring and Peer Evaluation
5Theory II | Sociology, Media Ethics II, Brand and Personality II
5Strategic Design Profession and Best Practice II | Creative Industries and Innovation Organizations: Guided Visits/Exhibition/ Events/Excursions, Business Modelling, Entrepreneurship/Start-Up Thinking
5Purpose Driven Innovation: Intro and Research | Service Design, Experience Design, Game Design Strategy, Qualitative and Quantitative Research II
5Purpose Driven Innovation: Synthesis and Creation | Analysis and Synthesis Frameworks II, Data Analytics II, Systems Thinking II, Strategic Information Design II, Creation Tools and Methods II
5Purpose Driven Innovation: Realisation | Design Prototyping and Testing II, Business Modelling II, Storytelling and Presentation Skills II
5Strategic Design Manifesto and Portfolio | Strategic Design Manifesto, Portfolio, Exhibition Design, Individual Mentoring
5Theory III | Scientific Writing and Context, Sustainability II, Subject Exploration for Master’s Thesis
5Strategic Design Profession and Best Practice III | Creative Leadership and Conflict Management, Student Led Integrated Workshops and Moderation, Alumni and Expert Talks
5Master's Thesis | Master’s Thesis, Master’s Colloquium and Individual Coaching
30Students design community space in a refugee camp in Lebanon. They use design thinking processes to design the space in such a way that it has an activating effect and that creative and positive impulses can arise.
How does it feel to be a victim of online hate speech? What can you do to fight it? The "Don't Be Silent" project takes a firm stand against online hate and helps the student team from the M.A. Strategic Design and M.A. Marketingkommunikation programmes to win first prize in the "Peer To Peer: Facebook Global Digital Challenge" with their Don't Be Silent campaign.
Convince us with your creativity and upload the following durig your online application:
Next steps after submitting your application:
First of all we check your application documents. If the examination is successful, we will invite you to a personal admission interview. Here, we want to find out what goals you are pursuing with the MA degree in Strategic Design. In addition, we will ask you questions specific to your study programme to get an idea of your theoretical knowledge and practical skills. If you cannot visit us in Berlin, we will be happy to make an appointment via an online platform, such as Skype or Zoom.
I) Portfolio
The portfolio aims to show your design approach, process and results. The portfolio and your CV should provide an insight into your individual design and technical development. We deliberately avoid providing a specific theme. Please attach a written description explaining your work and methodology. Any questions about what to put in the portfolio? Please arrange an individual portfolio consultation with our study advisors.
II) English requirements
Here are the English requirements you should bring along:
As a state-recognised, private university, the SRH Berlin University of Applied Sciences is financed by tuition fees. This revenue goes towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.
Tuition fees
The monthly/semester tuition fees remain the same for the entire duration of the study programme.
An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.
Learn more about financing options on our Financing Your Studies page.
Please find the Application and Late Arrival deadlines here.
We are happy to welcome you to our university. This is our application process: